MARKET SIZING AND SEGMENTATION
Understanding the potential market and key stakeholders for healthcare technologies and assessing the requirements to meet clinical and commercial objectives
ANALYSIS OF DEMAND DRIVERS
Recognising the key drivers of prescribing and purchasing to inform opportunity assessment
COMPETITIVE ANALYSIS
Building an understanding of the competitive landscape and implications for the launch and uptake of a new healthcare product
INDICATION ASSESSMENTS
Providing clear and actionable insights to prioritise indication selection within clinical development programmes
FORECAST MODELLING
Using validated methodologies to quantify the future revenue and uptake potential of new or existing healthcare technologies